What Are The Biggest Web Design Mistakes?
Designing a website for your company can appear to be an overwhelming task, especially if you are working from scratch. You want to make your company look as professional as possible and to get across to prospective customers relevant information that is likely to turn them into paying customers. You have to take the way your website looks seriously, due to the fact that, if your website is not designed well, it can actually hurt your business. These are some tips that you should keep in mind when discussing what you want with a web design agency:
Information Overload – Refrain from posting too much information on your website. While you may want to provide as much information as possible, your homepage should really only include information about your company, what you provide, and why the visitor should do business with you. You can always provide links within the essential text to other more specific information that you feel your potential customers may wish to know about.
Text – Most websites are predominantly made up of text, and so getting the text aspect of your website correct can really make or break it. Black text with white backgrounds is the most popular and preferred formatting, but you can create any combination so long as there is a distinct contrast between the text and background. Arial, Times New Roman, or Verdana are the ideal fonts to use for your text, since they are most familiar to web users and the are easiest to skim read.
Pictures & Images – These are necessary as they can help pull an entire website together and give it a finished look. However, do not have more pictures than text information on any page as the focus should be on giving information and there is only so much information that you can give with. While using photos that you have taken is a cost effective option, it may be prudent to pay a professional photographer or purchase stock photos as quality is everything in relation to images.
Auto-play music and videos – Music and videos can sometimes enhance the look and feel of a website but for the most part they do not. If you really want to put videos or music on your website, do not make them auto-play; give your visitors the option of whether or not to listen / watch. If you push video and music on visitors to your site, you will not make a good impression on them, and they will be much more likely to quickly leave your website than buy something from you.
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